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Hello,

We are 4 young marketing students looking for some much appreciated help with some market research we are doing in the luxury car sector for a university project.

Please could you spare a couple of minutes to answer 5 quick questions about what you look for in a luxury car?

Please answer in the following format, e.g. a) 2, b) 4, etc.

a) How important are safety features to you, when looking for a luxury car? On a scale from 1-5 (5 being the most important).

b) How important is it for your car to be environmentally friendly? On a scale from 1-5 (5 being the most important).

c) How important is it for you to have an entertainment features in your car that is comparative with that of your home? On a scale from 1-5 (5 being the most important).

d) How important is brand loyalty to you? On a scale from 1-5 (5 being the most important).

e) How important is excellence in engineering to you over image? On a scale from 1-5 (1 = image is more important / 5 = engineering is more important).


Many thanks for your help :)
 
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