"NEW YORK and AUBURN HILLS, Mich., March 17, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) and Audi of America, Inc. today announced that Audi will offer SIRIUS as its exclusive satellite radio provider for Audi vehicles sold in the U.S., beginning with model year 2007 through 2012.
"We decided that the Audi customer demographic fit more closely with the type of content that SIRIUS provides," said Wolfgang Hoffmann, head of Audi Product Management. "We believe that SIRIUS will continue to grow and create programming that our Audi customers will desire."
Today, the installation rate of satellite radio in Audi models is approximately 50%.
"We are very pleased that Audi will be offering SIRIUS exclusively, beginning with the 2007 model year," said Mel Karmazin, CEO of SIRIUS. "We have had an excellent relationship with Audi as a non-exclusive partner during the past few years, and we are very pleased that they have decided to increase their commitment through this new, exclusive agreement. We look forward to working with them in the future to provide their customers with the most compelling in-vehicle entertainment available."
SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL, and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at http://shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep®, Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.
About Audi of America, Inc.
Audi's history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the all-new Audi A3; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV (available June 2006); the all-aluminum Audi A8; and the award-winning TT Coupe and Roadster. Audi of America is headquartered in Auburn Hills, Michigan, and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany and Gyor, Hungary. The parent company, Audi AG, is headquartered in Ingolstadt, Germany. "
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