Your first sentence says it all: "I have been a Honda person for the past ten years". I read an article recently that examined brand loyalty for vehicles (which also talked about how car manufacturers recognise this and am certainly active in the area of 'marketing' to their customer base while they are young - perhaps through movies etc). IMHO, I do believe that most of us are loyal towards certain makes (while others, perhaps those that are indifferent to cars to begin with, have no preferrence whatsoever). I'm an Audi person, and will never feel the same way towards a Toyota, or Lexus, or BMW. I would like to believe that, it wasn't the A4, but that you would have said the same of a Toyota, BMW, or Merc. Am sorry you didn't enjoy your Audi experience, and am happy that you're back to where you enjoy. If we're all the same, the world would be a boring place ;-)