Cutting costs these days seems to be all about building factories in the country meant to buy your products. Audi is following that mantra by announcing designs to build a plant in North America.
Doing so would help the brand avoid the pitfalls of the European economy and make the actual act of bringing vehicles to market much simpler.
"It's not a matter of if we will do a plant in North America, but when," Audi of America president Johan de Nysschen told WardsAuto. "The decision to do a plant, technically we've reached that conclusion. It's a matter now of waiting to pull the trigger." So that means we, and most everyone concerned with the auto industry, are asking just that when? Though there isn't a date settled, Audi might be motivated to move quickly in an effort to meet their 150,000 U.S. unit sales goal by 2015.
"One advantage of Mexico is that you could support the growing markets down in South America, Brazil," said De Nysschen. "More so, you have the benefit of exporting cars into Europe duty-free." Despite that, Mexico isn't a definite destination. He also said there are definite advantages to building the plant in the U.S., though using Volkswagen's Chattanooga, TN plant isn't an option because it is expected to be running at maximum capacity.
More: Audi Planning to Build Plant in North America in the Near Future