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Old 11-05-2007, 11:48 AM   #3 (permalink)
ean36t
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Assuming that the Auto Trader price already includes the used car warranty that main dealers throw in, then yes, you'd probably get it at the same price or less. I also agree with your point that dealers exchange or trade cars with each other and therefore you 'may' be able to play one dealer off another by having the second dealer purchase the same car using their 'internal trade' price and then selling it to you for a lower margin.

HOWEVER... and here comes the but... you are dealing with an ex-demo, not a 'used car' in the sense of a part-exchange. Ex-demos tend to be much desired and easier for the dealers to shift. Further (and this also applies to part-exchanges), so long as the vehicle in question has more than a few enquiries, and so long as the primary dealership is confident that it will be able to sell the car at retail, it will have now reason to 'sell it off' at a lower 'internal trade' price to another dealer to enable that other dealer to make a marked-up profit, albeit that the final price may represent a lower profit for that second dealer. In addition, enquires from other dealer could sometime have the effect of 'pushing' the price up/ maintaining the primary dealer's bargaining strength in knowing that the particular car has an increased demand. Very often, the primary dealer will refuse to sell a car that it know it itself can shift quickly.

If this was indeed a well presented demo, instead of a straight price drop, I would ask for (i) an increase in your part-exchange or (ii) free stuff. I'm sure there's free stuff that you can ask for that's not already fitted on this demo.

Anyway. Good luck.
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