Personally I bought Audi for its quattro design. I was considering the benz c230, bmw 3 series, and infiniti g35. Bmw's are a little pricey for what you get. Benz's recent history is what ruined it for me and the Infiniti didnt have an affordable 4 wheel drive. Audis interior is also unmatched. Audi is by far has the best interior.
If you are designing an audi you definatly have to have the trapezoidal grill followed by the led lights and the quattro design.. Personally I would keep the interior similar to what they already have. By the way I love the R8. Looks like a great car. Dont know if it will compete with the exotics but it will definatly take away from porche and all the m series.
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