I'm not really sure. At first, I hated it. Now the front end has grown on me a bit. I'm glad they flared the front grille more than on the other models, so that it doesn't appear so "truck grille" like. The rear end is not aggressive enough.
Overall, IMHO it's not innovative enough, as Helvetica said. I wish they'd have come up with something a little more like this:
PPI RS TT Coupe
Plus I don't think this design will work well in the Roadster version.